Social Media
Marketing
Social Media campaigns are nowadays the basic pillar of a multi-platform marketing. Why is it worth keeping a company profile on social media?
Why Social Media
Campaigns?
Every year, social media campaigns are becoming more and more important in marketing. This is due to the ongoing digitization and the ever-growing number of people spending their time on social media. The KEPIOS report from 2022 says about 4.62 billion users, i.e. more than half of the world’s population. Why are these numbers important? The goal of marketing is to reach the customer exactly where he is, so on social media.
- Boosting your reach
- Growing brand trust
- Increasing conversions
Running social media campaigns is not only about selecting a platform and creating interesting content. Choosing the right message and type of advertisement for the stage on the shopping path, targeting, and budget optimization are skills that take months or even years to master.
Cooperation with the Vessto marketing agency is a guarantee of professional service of the company profile in every aspect. Our social media specialists are fluent in the latest social media trends. They also constantly develop their skills so that your brand is always up to date.
The tone of communication and content is adapted to the respective channels and communication strategy of the company.
In Vessto, we take care of your business by thinking about actions aimed at clear goals. We start by creating a communication strategy that defines these goals and ways to achieve them. Our clients receive a report every month, thanks to which they can be sure of the effectiveness of the agency’s work.
Profit from Social Media Campaigns:
Reach
Awareness
Interest
Trust
Conversions
Loyality
Social Media
PLATFORMS
We run profiles and fan groups on Facebook, creating engaging text and graphic content. We maintain contact with the audience and moderate the comments, taking care of the good image of your company.
We create aesthetic and eye-catching graphic content that will attract the audience and raise interest in your products. We follow trends and use popular hashtags to ensure that your brand is always on top.
Tik Tok
It would be wrong to approach TikTok marketing the same way we approach Instagram or Facebook marketing. TikTok is an entirely different social network with unique trends, features, and user behaviors.
YouTube
We create unique video ads in cooperation with professional studios. With us, you will reach your audience at the lowest possible cost on the most popular video streaming platform.
We generate valuable B2B leads thanks to precise tools on LinkedIn. We run campaigns tailored to each stage of the sales funnel so that your company gains new partners.
We use Twitter for direct contact with your clients and Real-Time Marketing. In this way, we gain the trust of your potential customers and maintain their loyalty, while strengthening the brand image.
How does this work?
1.
We work with you to know your needs and expectations.
2.
We create an individual social media strategy
3.
We initiate your postings on your social media platforms
4.
We will provide you with periodic performance reports
Would you like a free quote?
Social Media
SOCIAL MEDIA HOW ARE WE DOING
Although communication in social media can be conducted freely and gives the impression of spontaneous, every good post is the work of a team of specialists – a copywriter, an internet marketing specialist and an analyst. Before we start working on social profiles, we are well prepared for it. See what steps we are taking to prepare effective communication on social media:
RELATIONSHIP STRATEGY
The essence of marketing in social media is to establish relationships with users. For a relationship to be effective, it must be based on an authentic message and similar values. We prepare a posting strategy that will contain information about your company, products and services, and at the same time will be interesting for your potential customers.
Social media is an important channel for gaining customers. The aim of our activities is to obtain sales by building the company’s image, efficient communication and publication of valuable content. However, depending on your needs, we also build a brand image, an employer or an image of an expert.
DETERMINATION OF PURPOSE
RESEARCH
We define the target group, analyze your offer, evaluate what has already been done as part of social media and narrow the thematic area of activities. We also define in which area the image building will be most needed to achieve the chosen goal. On this basis, we also select social channels that will bring the best results.
We create interesting content related to your business, and then we promote it in the form of interesting entries in social media – photos, infographics, short video.
BUILDING IMAGE
COMMITMENT OF USERS
We engage users and establish dialogue with them. We encourage them to visit the site and visit your stationary store or service point. We speak on your behalf in thematic groups and under industry posts, building not only relations, but also the image of an expert.
Testing the effectiveness of activities and adjusting the strategy depending on the needs and interests of users, but still guided by the most important goal – sales.
OPTIMIZATION OF ACTIONS
Frequently asked questions - FAQ section
The number of entries depends on the package chosen, budget, and the number of hours we can devote to the service.
Yes, running a fanpage also includes creating graphic designs. Their amount and complexity depends on the plan chosen. Also we can offer graphic design subscription plan for social media.
The budget is set individually depending on your goals. The goal may be sales, conversion, acquiring fans, likes, etc. The budget also depends on the geographical reach and popularity of the industry.
Yes, but this is not always the optimal solution. In justified cases, we set up and manage groups in social media.
The amount of time we can devote to individual projects depends on the selected package and your expectations and objectives.
We serve clients from all over the world, although most are based in the US. In the matter of foreign markets – we run FB dedicated to Polish-speaking users.
We will prepare statements containing the use of the budget and the goals achieved. We calculate the costs of achieving individual goals. The report may also contain non-standard profile data.
We use analytical tools, including Google Analytics, Google Tag Manager. Reporting tools, including Google Data Studio, graphical tools, including Corel, Photoshop and Illustrator, and more.
The publication plan is set together with the client and is accepted by the client at the beginning of the billing period. Depending on preferences, plans are created on a monthly or quarterly basis.
Depending on the client’s preferences, running a fanpage may include responding to comments. Agency SEO campaigns offering Internet marketing adjusts the scope of activities individually to the needs.
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