PROJECT

by Vessto Group

When Fresh Catch Fish Co approached us, they had a great product but an underwhelming digital presence. Our goal was to transform their brand into something as fresh and compelling online as it is in reality.

Client: Fresh Catch Fish Co
Project Manager: Hubert Jaskierski
Services: Web Development
Graphic Design
Custom Apparel
Email Marketing
Website: freshcatchfishco.com
Fresh Catch Fish Co

Community Booklet Design

Designed as a first-touch sales piece, this booklet helps Fresh Catch Fish Co. present their services to residential communities in a clear and compelling way. The focus was on driving one outcome: getting more communities to schedule on-site visits.

We approached the booklet as a guided introduction designed to convert interest into scheduling.

LIMITED-TIME HOLIDAY CAMPAIGN

HOLIDAY SPECIAL PROMOTIONAL GRAPHICS

To help Fresh Catch Fish Co. drive seasonal engagement and increase promotional visibility during the holiday season, we designed a series of high-impact custom marketing graphics tailored for limited-time offers. This campaign combined festive branding, product-focused visuals, and strategic call-to-actions to promote featured specials such as Prime Rib and Shrimp promotions across digital and social media platforms. The creative direction was built to capture attention quickly, reinforce brand identity, and encourage immediate customer response during a high-traffic seasonal sales period.
Customer Engagement

Loyalty Program

To encourage our regular customers to shop with Fresh Catch more frequently, we developed a targeted marketing strategy centered around a new Loyalty Program. This program is designed to reward repeat purchases, strengthen customer relationships, and increase overall customer retention. 

  • Increased Customer Spend: Encourages customers to shop more frequently, potentially increasing their average spend by up to 40%.
  • Higher Customer Retention: Strengthens customer relationships, leading to a higher retention rate and long-term brand loyalty.
  • Boosted Brand Advocacy: Satisfied and rewarded customers are more likely to become brand advocates, spreading positive word-of-mouth and attracting new customers.